Niche – Is a lower stream of industry. It consists of lesser known bands and artists ect.
Mainstream – more well known bands and artists, for example kylie.
BARB stand for broadcasters audience research board, it is a site that tracks what people are downloading, so that they can still count who is most popular. Even in the places they are not gettin money for it.
RAJAR stands for Radio Joint Audience Research, is is a radio tracking site. This is a way of keeping tabs on what is being listened to and when.
The media audience is split into two groups. ABC1 and C2DE, these two groups are the guide to what different tv channels aim for.
ABC1:
A upper middle class higher managerial, administrative or professional
B middle class intermediate managerial, administrative or professional
C1 lower middle class supervisory or clerical, junior managerial, administrative or professional
C2DE
C2 skilled working class skilled manual workers
D working class semi and unskilled manual workers
E those at lowest level of subsistence state pensioners or widows (no other earner), casual or lowest grade workers
Channels like ITV, BBC 1 + 2 and Channel 4 are ones that aim for a ABC1 audience range.
Quantitative research is the systematic scientific investigation of properties and phenomena and their relationships. Quantitative research is widely used in both the natural sciences and social sciences, from physics and biology to sociology and journalism. It is also used as a way to research different aspects of education.
The objective of quantitative research is to develop and employ mathematical models, theories and hypotheses pertaining to natural phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.
The term quantitative research is most often used in the social sciences in contrast to qualitative research.(wikipedia quote)
Qualitative research is one of the two major approaches to research methodology in social sciences. Qualitative research involves an indepth understanding of human behavior and the reasons that govern human behavior. Unlike quantitative research, qualitative research relies on reasons behind various aspects of behavior. Simply put, it investigates the why and how of decision making, as compared to what, where, and when of quantitative research. Hence, the need is for smaller but focused samples rather than large random samples, which qualitative research categorizes data into patterns as the primary basis for organizing and reporting results. Unlike quantitative research, which relies exclusively on the analysis of numerical or quantifiable data, data for qualitative research comes in many mediums, including text, sound, still images, and moving images. (wikipedia quote)
