The puplic is the target of media companies. The media can include film, TV, publishing, music, games and the radio. Certain people have a greater control over the media’s output on certain subjects. For example Rupert Murdok owns many companies or websites or tv corperations. This means that if he has a certain view on war, that his view will be expressed through the media companies he owns. This is useful for high orders like the president, because if they were to do dealings together the president could minipulate the media. The view that people have on things is magorly affected by the media. If a country didn’t want to go to war. Then the leader of that country would not be able to do so. However if they could minipulate the view of said country through newspapers and television then they could easily. The media is usually only part of a story, it tends to be a biased.
Social Grade
The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers but are now used by other organizations for wider applications and market research.
The grades
| Grade | Social class | Typical occupation |
|---|---|---|
| A | upper middle class | doctor, solicitor, barrister, accountant, company director |
| B | middle class | teacher, nurse, police officer, probation officer, librarian, middle manager |
| C1 | lower middle class | junior manager, student, clerical/office workers, supervisors |
| C2 | skilled working class | foreman, agricultural worker, plumber, bricklayer |
| D | working class | manual workers, shop worker, fisherman, apprentices |
| E | underclass | casual labourers, state pensioners |
The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively.
Demographics
Demographics refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. (Note the distinction from demography, see below.) Commonly-used demographics include race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Demographics are frequently used in economic and marketing research.
