Music
Can’t predict the market
Portfolio management.(A lot of products of different types.)
Many products
Games
Cover the genre’s or types of games
To address a demographic
Few products
Cinema
Features in common with music industry & games.
Cover the genres
More products than games but uncertain market
TV
Make a variety of programmes in genre types
The less successful ones dropped quickly
Radio
Make a variety of programmes in genre types
Commercial radio targeted at very specific audiences
Press
Small number of national papers. (8)Each appeals to a demographic.
MagazinesFine tuned to specific demographics Attractive to advertisers.
Local Media Industries
Newspapers – Local free press: Evening News
The Messenger
Radio Stations, local - Key 103
Galaxy
XFM Manchester
Geodemographics – refers to the way an area will differ from another because of where it is. E.g a large city, could have a bigger percentage of people from lower earning social class compared to a smaller city because there is more areas that are poor in a larger city.
The countryside/rural may have a higher amount of retired people usually because when people have finished work, they have saved money so that they can move somewhere more peacdeful and quiet.
